GDPR & Geomarketing: Some statements of lawyer Schmidt when geodata is considered as personal data and when it’s not

Leider ist der Eintrag nur auf Amerikanisches Englisch verfügbar. Der Inhalt wird unten in einer verfügbaren Sprache angezeigt. Klicken Sie auf den Link, um die aktuelle Sprache zu ändern.

When does geodata fall under the application of GDPR and when does it not? This is an important issue for the branch of Geomarketing.

The GDPR-Lawyer of infas 360, Björn Schmidt, answered this question in his article „Geodaten und die DSGVO“ published in the German Journal „Business Geomatics“ in July 2018.

Here you will find a short summary of the main points

  1. You have to take into account if the geodata describes a natural person or not (e.g. tracking data of a person vs. buildings)
  2. If the objects are non-personal you can still relate them to personal data, because of the georeference.
  3. As you can relate every geoobject to a (georeferenced) person, the non-personal geodata still stays non-personal.
  4. But if the geodata is part of a process that works with direct personal data such as a scoring or profiling of a natural person GDPR has (of course) to be applied.

Summary by Michael Herter, taken from the following German article

Geodaten und die DSGVO – ein Spannungsfeld

For further questions please contact Consulting@infas360.de

 

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.