(Copyright Foto: Björn Schmidt)
When does geodata fall under the application of GDPR and when does it not? This is an important issue for the branch of Geomarketing.
Here you will find a short summary of the main points
- You have to take into account if the geodata describes a natural person or not (e.g. tracking data of a person vs. buildings)
- If the objects are non-personal you can still relate them to personal data, because of the georeference.
- As you can relate every geoobject to a (georeferenced) person, the non-personal geodata still stays non-personal.
- But if the geodata is part of a process that works with direct personal data such as a scoring or profiling of a natural person GDPR has (of course) to be applied.
Summary by Michael Herter, taken from the following German article
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